diff --git a/2020-PSC-Election-Candidates.md b/2020-PSC-Election-Candidates.md
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@@ -61,8 +61,25 @@ Regarding QGIS, I helped to introduce QGIS in public authorities, companies and
|---|---|---|
| Board Chairperson
Board Vice-Chairperson
PSC member | [Laax, Switzerland](https://www.openstreetmap.org/relation/1684097) |  |
+**Vision**
+
+Serving as a pragmatic community conciliator - collecting thoughts from people with differing opinions and trying to find the high road through difficult issues - I want to focus my and the community's energies on our core product, QGIS.
+
+I want to help QGIS and it's community thrive under the value proposition of:
+> "Making the most amazing opensource GIS that provides users with value and that meets their needs by providing great functionality and usability, being cost-effective whilst being actively supported by a vibrant and knowledgeable community.”
+
+Sharing our work under an open-source license is part of the approach by which we achieve that value proposition as it allows broad collaboration with our developers and users community.
+
+Even if I see FOSS as a very socially responsible way to develop software (and that is why at OPENGIS.ch about 95% of what we do lands in an open repo), to me, the main advantage is a technological one.
+
+I think that our community is thriving because we've always been very welcoming and balanced on approaching the differences between the more liberal and the more purist views of [F]OSS. Probably 99% of our users work/use daily a proprietary tool and whenever we are dismissive of it, we relegate them to some kind of second class status.
+
+The fact is that most users are seeking QGIS' value proposition and not an ideology.
+Therefore I want our focus to be on allowing both pragmatic and ideological views to respectfully coexist and enrich each other.
-**Introduction / main QGIS related activities:** I am an open source
+**Introduction / main QGIS related activities:**
+
+I am an open source
advocate, consultant, teacher and developer. My background is in
geography with a specialization in geographic information science. I
live in Switzerland in a small Romansh speaking mountain village where I