diff --git a/src/core/qgsnewsfeedparser.cpp b/src/core/qgsnewsfeedparser.cpp
index bbc2be5c515..10edea874d0 100644
--- a/src/core/qgsnewsfeedparser.cpp
+++ b/src/core/qgsnewsfeedparser.cpp
@@ -92,7 +92,8 @@ void QgsNewsFeedParser::dismissEntry( int key )
     }
   }
 
-  emit entryDismissed( dismissed );
+  if ( !mBlockSignals )
+    emit entryDismissed( dismissed );
 }
 
 void QgsNewsFeedParser::dismissAll()
@@ -189,7 +190,16 @@ void QgsNewsFeedParser::readStoredEntries()
   mEntries.reserve( existing.size() );
   for ( const QString &entry : existing )
   {
-    mEntries.append( readEntryFromSettings( entry.toInt() ) );
+    const Entry e = readEntryFromSettings( entry.toInt() );
+    if ( !e.expiry.isValid() || e.expiry > QDateTime::currentDateTime() )
+      mEntries.append( e );
+    else
+    {
+      // expired entry, prune it
+      mBlockSignals = true;
+      dismissEntry( e.key );
+      mBlockSignals = false;
+    }
   }
 }
 
diff --git a/src/core/qgsnewsfeedparser.h b/src/core/qgsnewsfeedparser.h
index 47222b8bc97..2d9d09d8cf8 100644
--- a/src/core/qgsnewsfeedparser.h
+++ b/src/core/qgsnewsfeedparser.h
@@ -162,6 +162,7 @@ class CORE_EXPORT QgsNewsFeedParser : public QObject
     QString mSettingsKey;
 
     QList< Entry > mEntries;
+    bool mBlockSignals = false;
 
     void readStoredEntries();
     Entry readEntryFromSettings( int key );
diff --git a/tests/src/core/testqgsnewsfeedparser.cpp b/tests/src/core/testqgsnewsfeedparser.cpp
index f2be556f713..ecb8a250b40 100644
--- a/tests/src/core/testqgsnewsfeedparser.cpp
+++ b/tests/src/core/testqgsnewsfeedparser.cpp
@@ -35,6 +35,7 @@ class TestQgsNewsFeedParser: public QObject
     void cleanup(); // will be called after every testfunction.
 
     void testFetch();
+    void testAutoExpiry();
     void testModel();
     void testProxyModel();
 
@@ -193,6 +194,32 @@ void TestQgsNewsFeedParser::testFetch()
   QCOMPARE( parser5.entries().count(), 0 );
 }
 
+void TestQgsNewsFeedParser::testAutoExpiry()
+{
+  const QUrl url( QStringLiteral( "xxx" ) );
+  const QString feedKey = QgsNewsFeedParser::keyForFeed( url.toString() );
+  QgsSettings().remove( feedKey, QgsSettings::Core );
+
+  // ensure entries "auto expire" when past their use-by date
+  QgsNewsFeedParser::Entry testEntry;
+  testEntry.key = 1;
+  testEntry.title = QStringLiteral( "test entry" );
+  QgsNewsFeedParser::Entry testEntry2;
+  testEntry2.key = 2;
+  testEntry2.title = QStringLiteral( "test entry2" );
+  testEntry2.expiry = QDateTime( QDate( 1997, 1, 1 ), QTime( 0, 0, 0 ), Qt::UTC );
+
+  QgsNewsFeedParser parser( url );
+  parser.storeEntryInSettings( testEntry );
+  parser.storeEntryInSettings( testEntry2 );
+
+  // on relaunch, expired entries should be auto-pruned
+  QgsNewsFeedParser parser2( url );
+  QCOMPARE( parser2.entries().count(), 1 );
+  QCOMPARE( parser2.entries().at( 0 ).title, QStringLiteral( "test entry" ) );
+  QVERIFY( !parser2.entries().at( 0 ).expiry.isValid() );
+}
+
 void TestQgsNewsFeedParser::testModel()
 {
   // test news feed model