diff --git a/README.md b/README.md
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+++ b/README.md
@@ -46,18 +46,18 @@ NEED TO DO FOR ALL 5 IMAGES BELOW -->
 * Geospatial database engine (filters, joins, relations, forms, etc.), as close to datasource- and format-independent as possible 
 * 150+ geoprocessing algorithms
 * Immediate visualization of geospatial query and geoprocessing results
-* Graphical modeler and scripting
+* Graphical modeler and processing scripting
 * Access to additional algorithms via GDAL, GRASS, SAGA, etc.
 
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-**4. Wide customization**
-* Fully customizable user interface
-* Powerful expression engine, plus scripting via Python
-* Rich ecosystem of plugins, data connectors, advanced analysis and charting tools, in-the-field data capture
-* Python and C++ API for standalone applications
+**4. Powerful customization**
+* Fully customizable user interface, for power users' convenience or for simplified end-user experience
+* Rich expression engine for maximum flexibility in visualization or geoprocessing
+* Broad ecosystem of plugins, including data connectors, digitizing aids, advanced analysis and charting tools, in-the-field data capture, etc.
+* Python and C++ API for standalone (headless) applications as well as in-application comprehensive scripting (PyQGIS)
 
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